The subject of obsessive blogs and long conversations about (not) washing, Japanese selvedge denim has always attracted ardent fans and high prices. Now Topman is taking it mainstream Whether it's Evisu's iconic white paint "seagull" back-pocket logo, or the eye-watering prices you can fork out for artisan brands such as Momotaro or Samurai (partly a result of high labour costs in Japan and unfriendly exchange rates), Japanese denim has acquired something of a cult reputation since the 1990s. No...
The subject of obsessive blogs and long conversations about (not) washing, Japanese selvedge denim has always attracted ardent fans and high prices. Now Topman is taking it mainstream Whether it's Evisu's iconic white paint "seagull" back-pocket logo, or the eye-watering prices you can fork out for artisan brands such as Momotaro or Samurai (partly a result of high labour costs in Japan and unfriendly exchange rates), Japanese denim has acquired something of a cult reputation since the 1990s. No...
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